Friday

Guest Cards: Good Leasing Agents Follow Up

I know it can be irritating to receive a phone call from a leasing agent about a property you just visited, but keep in mind, they are just doing their jobs.  You filled out a guest card when you toured the property. After you left, the leasing agent is supposed to file your information and then contact you either the same day or within a 24 hour period to see how your apartment shopping experience is going and what might he or she can help you with.  At a later date, the agent will call again to see how everything is going.  The visitor will most likely update the staff and request not to be contacted again if he or she has already found a place.

Sometimes prospects are not completely sold on their decision to move elsewhere, other times money is a temporary issue, a desired suite is not available, or maybe a guest is just looking for now.  Whatever the reason, there is still that possibility that a visitor just might change his or her mind and return to the property.

One of the issues I have noticed over the years with some leasing agents is they didn't bother to follow up with visitors after their first visit; therefore, they missed out on a potential resident.  Competitors made the necessary contact and made their offers just a little more sweeter. 

Consider this, a leasing agent who failed to follow up literally lost the company thousands of dollars!  Taking a moment to make a simple phone call just might be the best thing a prospect and a leasing agent could do for one another.  The potential resident could share his or her concerns and how might they be addressed.  The leasing agent could offer more options.

So if you are the leasing agent or the visitor do make the time to follow up with one another.  Share what is on your mind.  Is there an additional incentive being offered by the competition?  Would you have liked to look at more available suites?  Is there another property with the same company better suited for the prospect?  You will never know if you don't follow up.
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