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Increased Rent and 10 Marketing Strategies Used to Help with Declining Occupancy

Around the nation there are communities that have no rent cap.  What this means is that they can charge as much as they want in rent.  However, there are regulations when it comes to how frequent one raises rent and when, so do check your local state's guide on tenants' and landlords' rights and responsibilities or visit or call a Housing Rights office near you.

As a result of no rent cap, landlords can increase rent each year that you stay rather than discount it.  They can also get you in on a good deal then raise the rent literally a 100 plus a month the following year in these no rent cap communities and states.  Unfortunately, many apartments become vacant and the landlord and tenant relationship suffers which makes it hard for leasing staff to rent units.  What management does in situations like this where occupancy is declining rapidly:

1.  Increase community activities and other events to help with resident retention.
2.  Promote contests giving residents a chance to win prizes or one month free rent.
3.  They heavily advertise their referral programs which pays residents money to recommend people they know only if they should decide to rent an apartment.  Sometimes the incentive is increased for a limited time.
4.  They hold town meetings and networking opportunities at the property to get ideas on how they can best serve the residents.
5.  The award those who pay rent early.
6.  They give out useful freebies to residents.
7.  Management will attend classes, events and other things to help promote the property.
8.  They will connect with local relocation services, civic groups, military, and businesses who need temporary housing.
9.  They will have a percentage of apartments reserved for Section 8 recipients and rent those out to them.
10.  They will advertise special offers in newspapers, bulletins, magazines, rental guides, and elsewhere on and offline to attract prospects.

So do find out, before you decide on a new place, whether there are rent caps and also find out online or interview residents about their rent increases.  Disgruntled residents love to share their disappointments which will keep you from making the same mistakes!

Nicholl McGuire Author/Web Writer/Virtual Assistant

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Over 20 years office work experience, six years completed college coursework, background in print media and communications, recognized for exceptional attendance and received merit increase for past job performance, self-published author and part-time entrepreneur, Internet marketing and social media experience. Interned for non-profit organization, women's group and community service business. Additional experience: teaching/training others, customer service and sales. Learn more at Nicholl McGuire and Nicholl McGuire Media